Top 10 Web Design Tips

  1. Create a clear call to action – When designing your website, one of the most important things you can do is to include a call to action for your visitors. The call to action can be anything from setting an appointment to signing up for an email list or a “buy now” button for your product. This is a key step for high-quality web design that will convert traffic to real leads.
  2. Keep it simple – Website design does not have to be complicated and your layout should not confuse visitors. Everything on your site should be there for a reason and your web design layout should be easy to navigate through.
  3. Take professional photos – Stock images work well for website design but if you really want to stand out then have custom pictures taken. Custom photos tell the story of your brand and sell your products.
  4. Consistency is key – A well-designed website should be consistent in brand and style. The header should be the same throughout your site as well as your color scheme and fonts.
  5. Easy navigation – If you are having a site done make sure that your web design focuses on navigation that is simple and makes sense. Your website visitors should be able to find what they are looking for quickly and easily.
  6. Search engine optimization – When investing money into web design you need to make sure that your website is optimized for Google search results. Keywords should be relevant and present throughout your whole site as this will help to rank your website higher in search engine results.
  7. Available contact information – It should be very easy to find the contact information on your company site. Your website should include a contact page listed in the top right corner of your site header.
  8. Limit the number of clicks – Whatever the goal of your website is, you need to make sure that goal is quickly and easily reached. If the goal of your web design is to set an appointment, then a visitor should be able to reach that goal with little to no effort. Three clicks or less should land the customer at your call to action page.
  9. Design sites with the user in mind – Make sure that the final product of every web design project focuses on what your client needs. Eliminate extra content that does not focus on bringing value to your clients.
  10. Follow your statistics – Once your website goes live you need to focus on the data. Use Google analytics and make improvements to your website based on the statistics it provides.

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